Microsoft has decided that Windows developers are not required to use the Microsoft’s commerce engine to support the purchasing options from within their applications. From that aspect, Lotaris has launched a new product for Windows developers call Lotaris in-appCommerce which unlike the default Microsoft commerce engine,
From that aspect, Lotaris has launched a new product for Windows developers call Lotaris in-appCommerce which unlike the default Microsoft commerce engine,
1. Supports a full range of business models including full app purchase, in-app purchase and a whole range of subscription features
2. Provides direct access to users that have downloaded your applications
3. Provides developers with more detailed analytics and reporting
4. Allows you to keep a higher revenue share on your transactions
On the last point, Lotaris allows developers to truly maximize their revenue on the Windows Store. While Microsoft takes a 30% revenue share of all transactions, Lotaris takes a significantly lower share at 15%. And to make the decision to use Lotaris in-appCommerce easier, Lotaris will be waiving its revenue share for the next 90 days. This allows developers to keep all 100% of revenue earned from their apps.
Supports all Windows Platforms
Lotaris in-appCommerce can be used across all current Windows platform, supporting applications on Windows Store (for Windows Pro and RT) and Windows Phone Store (for Windows Phone 7 and 8). More importantly, it can also be used for any Windows 7 and 8 desktop software, whether this is feature in the Windows Store catalogue or sold through any other distribution channel like retail, OEMs, mobile operators and online portals.
Supports multiple business models
Lotaris in-appCommerce allow developers to offer more comprehensive business models (and the flexibility to change them with ease) to their users as compared to Microsoft including, full app purchase, in-app purchase of virtual items (which includes the virtual item catalogue management), subscription models and free trial/fixed periods. In all business models, a smooth user experience will be provided, with the users identified using their Microsoft ID or Facebook credentials.
Seamless integration process
In order to make the integration process a seamless one, Lotaris provides a self-service portal which allows developers to get going with the SDK and configure their monetization parameters, such as business models and pricing. In addition, the Lotaris API has the same specifications as the default Windows Store API, so that an application can easily switch between the two commerce engines, if required.
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Lotaris, a Red Herring Global 100 Award Winner, provides a commerce solution to mobile/PC/web app developers and/or content/app distribution platforms that allow them to very easily adapt and sell apps and digital content using a variety of business models for any operating system platforms (Android, Windows 8, Blackberry and HTML 5) across multiple distribution channels (App Stores, Mobile Operators, OEMs, Retail and Direct).
Lotaris’ cloud-based commerce engine manages the end-to-end user processes on behalf of its customers - including License Management, Payments and Analytics.
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