PUBNUB: Making Engaging Realtime Experiences a Reality in India
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Tuesday, July 21, 2020

PUBNUB: Making Engaging Realtime Experiences a Reality in India

Realtime Communication is providing enterprises with an innovative way to deliver better, more cost-effective customer service.
Technology companies in India are racing towards a more connected and always-on world, making it easier, faster, safer, and more convenient for everyday people to do the things they need and achieve the things about which they dream. PubNub’s Realtime Communication Platform provides the backbone that any company can rely on to deliver engaging experiences that users love, including fast-growing companies like Swiggy, Apollo Health and others.

 PUBNUB: Making Engaging Realtime Experiences a Reality in India


PUBNUB

Cost-effective benefits of realtime communication technology, increasing webification of real-time communications have boosted the growth of the global real-time communication market.

The outbreak of COVID-19 has greatly affected the global real-time communication industry.

  • The major market players are focused on mobilizing to adapt to increasing demand for digital channels for entertainment, healthcare, information, and education.
  • The rapid move to 'work from home' and demand for applications to stay in touch with family members and friends have increased the demand for web real-time communication solutions.
  • By industry vertical, the healthcare segment is anticipated to manifest the highest CAGR of 43.3% by 2027, due to increasing awareness about the benefits of telemedicine & remote patient monitoring.

All around the world, governments are racing to protect their citizens’ privacy in response to the ubiquity of digital interactions and the influence of data collection. As software providers aim to leverage their user data to improve their products and deliver more relevant and timely experiences to customers, consumers want to make sure that they have a choice in how their data is used, and their governments support that desire. India is looking to better protect its citizens with regulations that require foreign companies to store data generated in India locally, within the country.

PubNub has a rich history of supporting customer needs around security, privacy, and regulations, and supporting our customers in India is right up that alley. Building upon the roll-out of our services via the Mumbai Point-of-Presence (POP), PubNub now supports customers’ need and ability to store data locally in India. This lets customers meet the regulatory requirements that are now table stakes for their operations in the country.

Especially for those who want to innovate and use the best technologies available, it’s critical that the technologies and vendors they work with are able to support their India-specific needs. Otherwise, they will be left to find less efficient, less effective ways to solve their core problem, spending effort that should go to providing high-quality solutions and service

The Impact on Customers
The healthcare, education and financial services sectors of India are most heavily impacted by this regulation, as they handle the most personal and confidential information about those that they serve. In order to do business and use data to innovate within the country, they are on the front lines of navigating the new regulations. With PubNub, these customers are completely covered when it comes to storing data locally. There’s no need to wonder whether data will be protected or stored somewhere else.

How are customers using PubNub in healthcare and financial services in compliance with regulation?

Healthcare

  • Device control ensures patients are taken care of, parents can monitor their infants, and that children maintain healthy habits.
  • Geo and location tracking that enables emergency service providers and hospitals to think like a rideshare company and make sure patients can make it to their appointments.
  • Doctor-patient chat makes it easier for doctors and patients to stay in touch and resolve health issues without a visit to the doctor.
  • Doctor-doctor chat and collaboration ensures patient information is shared seamlessly, allowing medical teams to collaborate for better patient outcomes.
  • Alerts and push notifications keep patients connected to their medical care providers and their health needs.


Education

  • Make online tech education as powerful as in-person with reliable, realtime collaboration
  • Use collaborative learning to keep students engaged in the coursework and connected with instructors
  • Maintain a focus on collaborative and low-barrier learning by eliminating platform frustrations
  • Reliable realtime engagement across students, teams, and instructors
  • Incredibly fast time-to-market with easy, do-it-yourself integration in just “a couple of days”


Financial Services

  • Realtime data flow and dashboards keep clients, bankers, and advisors updated to-the-moment on what’s going on with money and markets.
  • Instant updates for opportunities keep team members engaged and up-to-date on the latest and best opportunities.
  • Realtime transaction handling ensures payments, stock trades, and other big-ticket items are digitally delivered and received instantaneously
  • Notifications and alerts for clients who need to be kept up-to-date on what’s happening with their money.
  • Client-facing chat lets professionals and clients stay in touch when they need it.
  • Collaborative team chat to align revenue organizations, discuss deal strategy on the fly, and drive revenue in a more focused manner.

Improved agility, ease of innovation, increased reach, and improved customer experience are the key benefit levers that impact the top line and provide competitive differentiation for the early adopters. Early adopters are seeing substantial value from cost rationalization. The key drivers impacting the cost structure are:


  1. Common client side strategy across different networks
  2. Ease, accessibility and standardized development procedures with an open cross-platform ecosystem
  3. Consolidated and unified infrastructure


Realtime communication technology will facilitate many consumer-related applications and solutions. From the communication service provider’s perspective, this is a tremendous opportunity to better engage with the customer. From the third-party application and content provider perspective, realtime communication provides a means of leveraging APIs to better integrate with communication apps. Businesses can enhance their communications infrastructure by providing a single interface from which users can initiate voice, video, and messaging sessions.




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